Revitalized brand propels Sordin

Sordin's hearing protection sets the benchmark for quality, known to users worldwide. However, how does one compete when a multinational giant already dominates the global market? Sordin stepped out of the shadows and embraced the challenge, revitalizing its brand with a fresh and modern identity.

Challenge

Sordin boasts loyal customers who know what they want, accepting only the best. To significantly expand their customer base, effective marketing was needed to boost awareness and support sales. Sordin embraced this challenge with our assistance.

Solution

While product quality is crucial, in the long run, it's the brand that truly matters. We embarked on an exciting branding journey with Sordin that continues to this day. Through modern design, a compelling tagline, and tone, we elevated awareness of Sordin's hearing protection and brand.

En kvinna med hörselkåpor från Sordin.

Powerful portrait photos give Sordin's product brands a more engaging human expression than traditional user images.

Brand book med Sordins logotyp, fonter och färger.
En större vepa med strålkastare riktade mot sig. Motivet är Sordin - Embrace Noise.

The new tagline "Embrace noise" reflects the robust confidence of a brand and company offering nothing but premium products.

Animations featuring the products emphasize Sordin's premium character and its position as a knowledge leader in hearing protection.

En annonsenhet för sociala medier. Motivet är Sordin Supreme Pro-X LED.

En 3D-animering av ett par Sordin hörselkåpor som är tagna isär för att illustrera de olika komponenterna.

Who said technical information has to be dull? We leverage the possibilities of 3D to make Sordin's knowledge-sharing both informative and attractive.

Logotyper för Sordin Hear2 och Sordin Care.

Conceptual brands elevate both the parts and the whole. We named Sordin's new sound system SordinHEAR2, while SordinCARE is the campaign theme for the professional segment, Sordin Professional.

Do you want to elevate your brand?

Enter your contact information below, and we'll get in touch!

Tack! Vi kontaktar dig så fort som möjligt!
Thank you! We will get back to you as soon as possible!
Oops! Something went wrong while submitting the form.

Ladda hem whitepaper

Oops! Something went wrong while submitting the form.

Download whitepaper

Oops! Something went wrong while submitting the form.

Mer läsning

More inspiration

kontakt
Contact