Space’s workflow involves the construction company first specifying the kitchen by selecting from a range of standard modules. These modules can also be customized, from external dimensions to solutions for water, electricity, and drainage installation. Both the products and the supply chain feature several smart, specialized solutions. Above all, Space aimed to communicate clear and instructive information about the efficient assembly of modular kitchens.
Space realized that text and images alone were not enough to convey the benefits of its offering. Therefore, we created a language-independent 3D animation that illustrates the process from delivery to the installation of a complete kitchen. Close-up shots highlight smart technical solutions and enhance the understanding of the precise details in Space’s kitchen modules, which streamline installation and eliminate time-consuming on-site adjustments.
With the 3D animation of the installation process, Space can easily and clearly demonstrate the efficiency of installing their modular kitchens in new construction projects.
One of Space's requirements was that the 3D animation be language-independent, meaning it would have no voice-over or text. To clarify certain parts of the process, we therefore used symbols and iconography.
Space wanted a sleek and minimalistic look for the animation. By using white tones with shading along with their yellow accent color, we were able to highlight important close-ups in 3D while maintaining Space’s graphic identity.
Despite the minimalistic design, Space wanted to convey a sense of how the finished kitchen could look with different surfaces and materials. Therefore, we chose to showcase four different configurations of the same kitchen at the end of the animation.
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