Digital sales tool with storytelling for nVent

The global industrial giant, nVent, encompasses numerous product areas and brands within its portfolio. Seeking to present and highlight the strength of its overall offering in a new way, from the perspective of customers, nVent partnered with us to create Virtual World. This digital sales tool is built on the byBrick Boost platform.

Challenge

nVent identified the need to augment the conventional presentation of their offerings on the website. They sought a 'digital storytelling tool' to showcase their complete range in a visually appealing and customer-centric manner. The tool had to be user-friendly for nVent's personnel, facilitating seamless content updates across multiple languages.

Solution

We developed nVent Virtual World, a sales tool that consolidates nVent's operations based on the visitor's interests. Clickable hotspots guide to tailored offerings for different customer segments and further to relevant products. With customized features, our byBrick Boost platform proved to be an ideal solution, empowering nVent's marketing department to independently structure and publish their content.

By presenting their offerings based on customers' areas of interest, nVent now has a customer-centric interactive presentation solution, built on the byBrick Boost platform, complementing the more direct navigation on their website.

Ipad som demonstrerar den skräddarsydda modulen i det digitala säljverktyget som kan presentera kundfördelar på ett tydligt sätt för samtliga sina produkter och erbjudanden.

Through a customized module within byBrick Boost, nVent can present customer benefits clearly for all their products and offerings in the digital sales tool.

Screenshots som exemplifierar det lättanvända CMS-verktyget i det digitala säljverktyget.

Thanks to the user-friendly CMS tool in byBrick Boost, nVent's marketing department can quickly and easily update the content in nVent Virtual World.

The built-in language support in the sales tool allows nVent to have local language versions for all their markets. With the translation module in the byBrick Boost platform, they can easily export translation files in the correct format and send them directly to their translation agency for translation.

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Screenshot som demonstrerar hur verktyget gör det möjligt att filtrera ut produkter och tjänster baserat på nVents varumärken.

With the byBrick Boost module 'Brand Selector,' nVent can not only showcase its entire offering in different areas but also allow visitors to filter products and services based on nVent's various brands.